As a startup, it makes a lot of sense to hire an external sales team.
While many companies prefer to control their sales processes and who sells their products or services, there are three key benefits to hiring temporary sales experts and outsourcing some sales functions.
When hiring a salesperson, it starts at around 25,000 € per year to get someone on board (at least in France). Sometimes much higher for highly qualified people. A minimum of 2,000 € per month is just a start. Without any required tool to prospect such as LInkedin Sales Navigator or Lusha or a good marketing automation tool, even a CRM
In a nutshell, hiring permanent salespeople, whether they are junior or senior level, can be expensive. In addition to their salaries, you must consider government taxes and benefits, office, computer, and equipment costs, cell phone bills, and other ongoing expenses. The time and costs involved in training and onboarding new hires can also be a drain on your resources.
An outsourced sales team enables you to manage your human resources expenses. External sales professionals can cost half as much as a full-time salesperson. You only have to pay outsourced salespeople when needed, and they spend all their paid time selling for you. Outsourcing sales teams ensures you do not hire employees too quickly before your startup is ready to grow, as you cannot easily recover these investments.
Employing an outsourced sales team provides greater flexibility as you can increase or decrease the number of Account Executives or SDRs based on your needs. You can ramp up when launching a new product or entering a new market, and scale back during seasonal slowdowns or when current sales needs are being met. Avoiding long-term commitments to permanent sales teams gives you the flexibility to apply resources to areas with the most need.
Working with outsourced sales teams allows you to experiment with new markets and offerings. Rather than employing a full-time person for a specific market or product, you can outsource the sales to a firm that specializes in that target market. You can cost effectively test a new product or market.
You are skilled and knowledgeable in your business and industry, and your employees are experienced at doing their jobs. You are probably working with outside IT professionals, lawyers, and other specialists to provide the expertise you lack internally. Similarly, you may not have experienced salespeople inhouse.
Most of the sales outsourcing firms possess methodologies and best practices that make them effective at selling. They know how to create a sales funnel, use a sales CRM, make cold calls, pitch prospects, and close deals. You can leverage their expertise to move the sales process along faster. You can also deploy your current resources to other areas of the business.
An outsourced sales team can do more than sell your products or services. They can act as channel partners, providing you with expertise and knowledge of the industry that would take significant time and effort to accumulate on your own. Partnering with an outsourced sales team that knows your market, and that learns your business and value proposition, can work with you to develop a plan to get your products or services into the market and grow your business.
Another way to use an external team is to help you ramp up your own sales team with the right tools and methods using the company as a coach and save you a lot of time.
With budget constraint you can have the ability to lower your cash burn using external ressources.
Let’s connect with one of our sales expert to know more.